Avery Dennison South Asia has introduced its Premium Labels range, a sophisticated
portfolio designed to redefine consumer packaging experiences. This innovative range
incorporates textured substrates that feature unique surface textures and patterns, bringing
a new level of elegance and distinction to premium labeling.
In an era where first impressions hold unparalleled importance, premium packaging has
evolved into a crucial aspect of brand identity. For luxury brands, labels are no longer just
functional components; they are artistic expressions of quality and craftsmanship. The
Premium Labels range is tailored to address the needs of industries such as food and
beverages and luxury beauty, where packaging must captivate the discerning tastes of
modern consumers. By enhancing shelf appeal and offering unique visual and tactile
experiences, these labels enable brands to stand out in a crowded marketplace.
Speaking on the launch, Saurabh Aggarwal VP & GM South Asia said, “Innovation lies at the
core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’ we believe in
the powerful connection between intellect and imagination, science and technology, and the
physical and digital. The launch of our Premium Labels range is a step forward in addressing
this philosophy and represents our dedication to redefining what’s possible in the world of
labeling. By combining innovative design with a commitment to sustainability, we empower
brands to stand out on shelves and connect with consumers in meaningful ways.”
The collection also reflects a deep commitment to sustainability. Each label is thoughtfully
developed to minimize environmental impact, with a focus on promoting circularity and
reducing waste. This aligns with the growing consumer preference for eco-friendly and
socially responsible packaging solutions.
The introduction of the Premium Labels range is a collaborative effort with three
distinguished print converters: Letra Graphix, Pragati Pack India, and Janus International.
Together, they bring expertise and innovation to ensure that the labels deliver on their
promise of elevating brand presence. |
